Wyevale Garden Centres

The Garden Centre Group expands its Trading division to enrich offering to customers

14 April 2014 - The Garden Centre Group (TGCG), the UK's largest chain of garden centres, has expanded its Trading division by appointing leading talent from across the retail industry. The appointments will expand the division's commercial capabilities, thereby improving the Group's customer offer.

Dan Zinner, Trading Director at The Garden Centre Group, said "As the leader in the garden centre industry, TGCG aspires to bring the best of the retail industry to the gardening world. We are building a Trading team that brings passion about retail and leadership in commercial best practices, as well as some of the industry's deepest expertise in the horticulture category."

Optimising our commercial capabilities

To improve the Group's commercial capabilities a number of new appointments have been made. Stuart Heritage joins from Dixons Retail as Head of Category Commercial Management. Stuart will work across categories and partner with all suppliers to explore new opportunities and initiatives to benefit customers, suppliers and the Group. In addition, Anita Morrison, who joins from Britvic as Head of Decision Support, will also work across category teams to advise and support on complex pricing and promotional decisions, ensuring customers get the right price and best promotion on all products.

Deepening our horticultural roots

A key priority of the expansion is bolstering the horticultural talent within the Trading team, ensuring plants and gardening supplies are seasonal, well-stocked and of the highest quality. Several new joiners will add to the considerable talent in the Group. Mairi Devlin, a category manager who has joined from Homebase, brings over a decade of experience in garden buying and a keen eye for spotting trends and sourcing products. David Mitchell, who joins from Waitrose as a specialist plants buyer, brings a tremendous depth of experience in horticultural and agricultural buying.

"Gardening is at the heart of our business, and we have assembled a horticulture team of unparalleled strength, including some of the most experienced buyers in the industry, to make sure our customers have access to the finest plants, flowers and supplies in the UK," said Tim Clapp, Head of Horticulture at TGCG.

Strengthening and expanding the Trading team

In addition to these hires TGCG's Trading division is also investing in additional talent in a multitude of roles from across the retail industry, including in support areas and in visual merchandising to help inspire and communicate the benefit of our products to our customers.

"These appointments are testament to the strength of the TGCG brand and we are delighted with the calibre and expertise across our entire Trading team. We look forward to what is ahead for our customers and our industry," said Dan Zinner.